Online-Seminar: Basics of Science Communication (two-day seminar, conducted online via Zoom)
Part I:   February 01, 2021 (09:00 – 12:30 hrs)
Part II:  February 02, 2021 (09:00-12:30 hrs)

max. number of participants: 12 ( free places: 4)
Registration at
sfb1225@thphys.uni-heidelberg.de
Deadline for registration: December 31, 2020

Instructors:
Dr. Tobias Maier (Nationales Institut für Wissenschaftskommunikation)
Dr Tobias Maier is a science communication professional with a PhD in biochemistry and a ten-year track record in academic research. He is the Deputy Director at NaWik. Tobias has extensive experience in giving workshops and seminars for scientists, both on site and online. For NaWik, he gives seminars on science communication, social media and scientific writing. Tobias is also responsible for the development of our e-learning platform. He writes a popular science blog in German called WeiterGen.

Ingo Knopf (Nationales Institut für Wissenschaftskommunikation)
Ingo Knopf is a science communication professional with university degrees in biochemistry and movie studies. After 10 years as editor in the science department of a major public broadcasting station in Germany (WDR) he currently works as a science journalist for TV and online media. Ingo supports scientific institutions in optimising their media appearances. At NaWik, he is specialised on Media, Interview and Presentation Trainings for scientists.


Researchers play a central role in communicating science to the public, alongside professional communicators and journalists. Scientists write articles and opinion pieces for news media, give interviews, are active on social media, give presentations at public events, and much more. To successfully reach broader audiences, it is important to focus on clear and comprehensible core messages.

This introductory seminar is designed to raise awareness of the importance to communicate science. Participants learn the basic principles of science communication. They hear about the interaction of academia and the news media. Using a simple framework, participants discover the core aspects of good science communication and identify the reasons why science communication is important. In particular, these topics will be covered during this two-day seminar:

The main actors and changes in the science communication landscape
The NaWik arrow as a framework for successful science communication
Identifying stakeholders and segmenting target audiences
Getting your message across clearly with your own core message
The factors underlying trust in science – and in scientists

The seminar will be conducted online via Zoom as a two-day seminar on February 01-02, 2021.  On both seminar days the participants will have two 90-minute sessions with short breaks. The sessions are scheduled for 09:00 – 10:30 and 11:00 – 12:30.

At the end of the first seminar day all seminar participants will get exercises to be prepared for the second seminar day. Maximum number of participants is 12. All participants will receive a certificate of attendance.