Online-Seminar: Communicating science online (two-day seminar, conducted online via Zoom)
Part I: July 13, 2021 (09:00 – 12:30 hrs)
Part II: July 14, 2021 (09:00 – 12:30 hrs)
max. number of participants: 12 (still 2 places available)
Registration at sfb1225@thphys.uni-heidelberg.de
Deadline for registration: July 09, 2021
How can scientists benefit from being present on social media and from communicating actively online? The NaWik-seminar “Communicating Science Online” offers a well-structured and comprehensive introduction to online media with a particular focus on how scientists can make most of Twitter, LinkedIn, ResearchGate and blogs.
Participants of this seminar will have identified and understood the factors underlying effective science communication. They will be able to decide which online tools and networks offer tangible benefits and they will be equipped and encouraged to actively participate in communicating science online. Possible topics of this two-day workshop include:
- Who communicates in the new media landscape?
- The digital profile and how to influence it
- Social networks and their benefit for scientists
- Digital tools for scholarly communication
- Science blogging for beginners
- A framework for successful science communication
- Dos and Don’ts when communicating online
The seminar will be conducted online via Zoom as a two-day seminar on July 13-14, 2021. On both seminar days the participants will have two 90-minute sessions with short breaks. The sessions are scheduled for 09:00 – 10:30 and 11:00 – 12:30.
At the end of the first seminar day all seminar participants will get exercises to be prepared for the second seminar day. Maximum number of participants is 12. All participants will receive a certificate of attendance.
Instructor I: Dr. Tobias Maier
Dr Tobias Maier is a science communication professional with a PhD in biochemistry and a ten-year track record in academic research. He is the Deputy Director at NaWik. Tobias has extensive experience in giving workshops and seminars for scientists, both on site and online. For NaWik, he gives seminars on science communication, social media and scientific writing. Tobias is also responsible for the development of our e-learning platform. He writes a popular science blog in German called WeiterGen.
Instructor II: Alexander Mäder
Dr Alexander Mäder is a professor at Hochschule der Medien in Stuttgart. He has been a science editor and reporter for 15 years. He studied philosophy of science and writes about ethics, climate change, psychology and space exploration. Alexander started his career at “Berliner Zeitung”, moved on to “Stuttgarter Zeitung” and headed the science magazine “bild der wissenschaft” before starting over as a freelancer. At NaWik he gives writing seminars.