In this project a professional concept for science communication will be developed, implemented, and continuously evaluated. The aim is to proactively communicate with the general public about the topics of the Collaborative Research Center 1225. According to this approach, the sub project Ö* will support the efforts referring to the DFG initiative “PUSH – Public Understanding of Science and Humanities” by using state-of-the-art methods of science communication including press releases, social media, and exhibitions with hands-on experiments.